05/09/2014

DIERKS AND OLE SMOKY TENNESSEE MOONSHINE ALIGN FOR BRAND PARTNERSHIP

Multi-Platinum singer/songwriter Dierks Bentley and OLE SMOKY® TENNESSEE MOONSHINE® announced today that they will join forces in a multi-year partnership across tour, media and digital platforms.  First up, for Bentley’s RISER TOUR, which kicks off tonight in Charlotte, NC, the moonshine maker will provide a tailgate party for fans in a throwback 1920's style saloon with a modern country vibe featuring signature OLE SMOKY® drinks, music and specialty merchandise at participating venues.  

"When I first moved to Nashville, I lived down at the Station Inn and really dove head first into the bluegrass community…I used to beg my way into pickin parties with those guys because I was eaten up with that sound and that lifestyle.  And when you surround yourself with banjos and fiddles, there's bound to be some shine there too," said Bentley.  "All of that influenced who I am and the music I make today.  Ole Smoky is a great partner for me and my fans out on the RISER tour this year…they're going to help us get the party started early out in the parking lot and set the tone for a rowdy night.”

“We are thrilled to be launching our partnership with Dierks Bentley as he starts the RISER tour,” said Joe Baker, founder of Ole Smoky Moonshine. “Just like Ole Smoky, the tour is about bringing people together who love country music and having fun. We can’t wait to see the fans dancing, laughing and sharing their stories over our moonshine.”

Seven albums into one of country music’s most-respected and most-unpredictable careers, award-winning singer/songwriter Dierks Bentley continues to grow. His latest evolution comes in the form of his critically acclaimed and No. one selling album RISER. Throughout his career, Bentley has mixed elements of modern country, classic country, bluegrass and rock, maintaining an unmistakable identity while constantly reinventing his sound. His six previous studio albums have sold more than five million copies, notched 11 chart-topping singles and earned 11 GRAMMY nominations, countless CMA, ACM and CMT nominations and membership at the Grand Ole Opry. Bentley’s headlining 2014 RISER TOUR with special guests Chris Young, Chase Rice and Jon Pardi continues through the summer. For more information and for a full list of upcoming tour dates, visit www.dierks.com.

About Ole Smoky®Tennessee Moonshine®

Currently, Ole Smoky Tennessee Moonshine nationally retails ten flavors of moonshine made using authentic East Tennessee recipes, jarred and shipped directly from the company’s famed Gatlinburg distillery. The Ole Smoky Moonshine™ distillery, known as The Holler™, is America’s most visited distillery and produces the brand’s signature flavors.   Original Moonshine, White Lightnin’™, Moonshine Cherries™, Peach Moonshine, Apple Pie Moonshine™, Blackberry Moonshine, Strawberry Moonshine, Lemon Drop Moonshine™ and Charred Moonshine™ are available selectively in 49 states and Canada. Pineapple Moonshine is available in Tennessee, California and Hawaii only.  Ole Smoky Tennessee Moonshine can be found at local retailers and is sampled and sold at some of the biggest music and sporting events in the country.  True to its roots, each Ole Smoky Moonshine flavor is born from the hand-crafted recipes of the Tennessee families who have been filling moonshine jars and jugs in the Smoky Mountains for more than a century. For more information about the brand, please visit www.olesmoky.com.

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