The History Channel has partnered with Dierks to record the theme song for BIKER BATTLEGROUND PHOENIX!
NEW YORK, NY – June 19, 2014 – HISTORY® has partnered with country superstar Dierks Bentley to record a theme song for the new custom motorcycle building series BIKER BATTLEGROUND PHOENIX premiering on HISTORY Tuesday, July 1 at 10 PM ET/PT. Fans can preview the song titled “RIDE ON" in a special behind-the-scenes video from the studio on HISTORY’s YouTube page here: http://youtu.be/A-_eGrRM2xI.
A Phoenix native and devoted biker, Dierks Bentley brings that biker attitude and passion to BIKER BATTLEGROUND PHOENIX. “RIDE ON” is a gritty biker anthem befitting BIKER BATTLEGROUND PHOENIX and Dierks Bentley – a perfect piece of brand synergy spearheaded by HISTORY. “RIDE ON” will be cut down to a 30-second opening for the series as well as versioned for Biker Battleground Phoenix’s multi-million dollar marketing campaign across multiple platforms including Rolling Stone and Vevo.Jingle Punks co-wrote and produced the song.
BIKER BATTLEGROUND PHOENIX goes inside the cutthroat world of custom bike building, giving viewers a never-before-seen look at how adrenaline, craftsmanship and rivalries determine who’s who among the country’s top custom bike builders. Following five of the most talented and ambitious bad boys of the business: Paul Yaffe of Paul Yaffe Originals/Bagger Nation, John Shope of Dirty Bird Concepts, Len Edmonson of Azzkikr Customs, Kody McNew of VooDoo Bikeworks and Brian Jenkins of Hatred Customs, viewers will witness how the competitive rivalries between these shops are sometimes fueled by respect and sometimes not, proving that skills and hard work doesn’t always pay off and sometimes scheming wins the prize. BIKER BATTLEGROUND PHOENIX premieres on HISTORY Tuesday, July 1 at 10 PM ET/PT.