DIERKS AND THE CBS NETWORK PARTNER FOR THE MUSIC VIDEO PREMIERE OF “I HOLD ON.”
Critics Point to the "Poignancy" and "Intensity" of the Lead Single From Dierks' Upcoming Studio Album RISER
Dierks has teamed up with CBS to premiere the music video for his emotional and autobiographical new single “I Hold On” across multiple CBS properties. Today, omg! Insider will take fans behind the scenes of the shoot for a sneak peek of the video before it officially premieres tomorrow morning across CBS digital properties including all CBS country radio stations’ websites, Radio.com, MetroLyrics.com and ACMCountry.com.
Shot in Nashville, TN and over a weekend of tour dates in Texas, the new video was directed by Wes Edwards and follows a young musician balancing his climb in the music business with keeping a firm grip on the values he holds close. According to Music Row, the lead single from his forthcoming studio album RISER is a "song that shakes you" and Bentley "delivers with conviction."
“It was really important to me that this video capture the story of this song…my story. But it also needed to take on the more universal themes that the choruses cover,” said Dierks. “The lyrics were written from such a real and emotional place, and I put a lot of pressure on making sure this video held up to what Brett James and I wrote that day. I hope when people listen to it, they raise their beers up, but this time for the bigger idea of what we all stand for as country music fans…faith, love and freedom."